About BeatPetty
Preserving a Hong Kong tradition older than its own records for the digital age.
The Story
BeatPetty was born from a moment beneath the Goose Neck Bridge in Hong Kong's Causeway Bay. Every spring, on Jingzhe (驚蟄), hundreds gather under the overpass to beat paper effigies with old shoes — cursing those who wronged them. The air fills with smoke, chanting, and a strange kind of hope.
This is 打小人 (Da Siu Yan) — "Beating the Petty Person." A Cantonese folk rite whose beginning no scholar has been able to trace — recognized as part of Hong Kong's intangible cultural heritage (2014). Not superstition. Not a game. A genuine ritual that real people have trusted for generations.
We created BeatPetty to bring this ritual to the world. For those who can't travel to Hong Kong. For those who need closure that logic can't provide. For those willing to ask: what if it works?
Our Mission
To preserve and share the 打小人 tradition in its authentic form — dark, atmospheric, and unapologetically supernatural. We believe cultural heritage deserves a digital home that respects its origins.